Do you have an idea for a new product but lack the funding to make it real? A growing number of independent musicians, and other entrepreneurs, are using an innovative new approach that you may want to emulate. It’s fun, and many would argue fair, to say that the ‘barriers to entry’ have significantly diminished […]
There’s something to be said for shock value, but many would argue it’s getting harder to make that kind of impact. After all, what did Madonna leave for Lady Gaga? Throw Britney in the mix and we’ve pretty much seen it all. When it comes to marketing, we’ve experienced shocking (Calvin Klein), bold (Nike – […]
Are you down with other people’s property? Well, if you’re a touring musician you should be. Some artists despise covers and play exclusively original material, but I believe this is a mistake and that strategically placed cover songs should be in every artist’s repertoire. Cover songs break down into a number of different categories and […]
Performer – Lil’ Kim Date – September 24, 1997 Venue – The Strand, Providence, RI It was freshman year of college and hip-hop was my music of choice. Bad Boy Records had many of the top artists, including Notorious B.I.G, who was killed only a few months earlier. On this night the headliner was his […]
I decided to buy a pair of true running shoes for the first time ever and I went straight to the Nike store without considering their competitors. This made me think about why we are loyal to certain brands. It’s something I work on for clients/prospects all the time, but this was a bit more […]
Seth Godin regularly talks about “shipping art.” This means getting past the procrastination phase and actually doing something. It could be writing a blog post, playing an open mic, selling paintings on the side of the road or anything else that allows you to express yourself in a unique way. There are very few people […]
Performer: David Copperfield Date: March 30, 1997 Venue: Fox Theatre, Foxwoods Resort Casino This was a very entertaining show and I distinctly remember how believable the illusions were. At one point David walked into the blades of a giant fan on stage and moments later he was literally standing on the table next to us. […]
When I first started using Foursquare the idea of “checking-in” was a novelty in itself. I also enjoyed the race to become Mayor of my favorite local venue, but as more people began using the app it became extremely difficult to secure and maintain Mayorships. I understand the appeal of social currency, but I wasn’t […]
1. The Ultimate Viral Video – It started back in 2000 when two brothers, Van and Casey Neistat, purchased an iMac DV, the first home computer that allowed video editing. They began creating what today we call viral videos. Before YouTube introduced us to David and Charlie, Van and Casey were hard at work producing […]
Dave Matthews Band October 12, 1996 New Haven Coliseum New Haven, CT I consider this Dave Matthews Band (DMB) show in 1996 to be one of my first “real” concert experiences. I say that because it was my first without parental supervision. DMB was extremely popular and I think half of my high school was […]