A new image sharing platform has taken the web by storm and it’s time for marketers to pay attention. Pinterest (combining the words pin and interest) is a ‘virtual pinboard’ that lets users collect, organize, share and link back to the images they find on the web. While most ‘pins’ and ‘boards’ are public, the […]
Our TV viewing experience is on a collision course with the interwebs. Some of us already own internet enabled TVs, while others connect their TV through peripheral devices like AppleTVs, PS3s, DVD players, etc. Alternatively, we’re able to view TV programming online through sites like Hulu and apps from networks like HBO, ESPN and many […]
In keeping with the theme of our recent post about the unexpected, a construction site near our office has deployed some unconventional branding tactics that are worth reviewing. Our office, proudly located in “Live Free or Die” New Hampshire, sits across from a hotel and restaurant that have changed ownership several times. Everyone around town knows […]
A friend recently said that when it comes to rewarding customers, surprise leads to delight. I think he’s absolutely right, and I believe all brands should include a positive unexpected tactic in their marketing plan. That’s right, you have to plan for the unexpected, or at least develop a framework for how this can come […]
The marketing industry is changing on so many levels. Therefore, we’re always testing new ideas at the GY&K school house and measuring to see what works. There are tried and true principles that we rely on (30+ years in business means we’ve hopefully learned a lot!), but now more than ever we have to keep […]
This past weekend I had a chance to visit the new Yankee Stadium for the first time. Growing up, I went to the old stadium every summer with my father and a group of friends, so experiencing the new park was bittersweet. When I was a kid, I didn’t think much about the brands that were a […]
There’s a fascinating battle taking place between retailers, device manufacturers, technology companies, content owners and various others. They are all jockeying for position as more and more consumers access the Web through their televisions. Look no further than the recent Netflix announcement as an indication that the TV viewing experience may be changing faster than anyone […]
The GY&K APPtitude Test is an ongoing feature that involves members of the GY&K team ‘test-driving’ mobile apps and reporting our findings. For our latest APPtitude Test we’re going to showcase just a few of the many photo apps currently on the market. In addition to sharing life’s great moments with friends, photos are another […]
Lately I’ve been fascinated by the concept of branded entertainment. Since consumers are increasingly paying their way out of viewing ads, brands are looking for unique ways to become part of the actual content and in many cases creating their own content. Today I took a few minutes to test out the video capture feature […]
This post originally appeared on The GY&K Marketing Innovation Blog. Like it or not, it’s difficult to completely separate our lives into work and play these days. This is having a profound effect on the marketing landscape. At some point, the same person you’re targeting with a B2B campaign will inevitably see your marketing message […]