My thoughts and questions about life, art, business, and more.
It’s impossible to win a features race. At least not in a meaningful way over the long-term. Yes, you might have the best product in your category at any given time, and you may be committed to innovation, but a great product is the cost of entry these days and another brand will inevitably copy or improve on what you’ve created.
Stefan is a ‘dealer of things vis SMS.’ Send him a message to join the club and he’ll text you a few times a week with random products and content. You can even purchase things directly through text (using Stripe). The entire experience takes on a humorous tone and a personal touch. What’s in a name? […]
This past week I discovered a Westin x New Balance brand collabo that’s truly a win-win. It provides a completely unique sampling opportunity for New Balance footwear and apparel, while enhancing the guest experience for Westin. Let’s get the obvious question off the table. Yes, they expect you to wear the same shoes someone else has worn. This […]
When it comes to online and offline tactics, ‘where’ and ‘when’ matter as much as ‘what’ in the new world of content marketing. At any given moment there are numerous buzz words and phrases making their way around the marketing world. And, while ‘content’ is as hot as ever, ‘context’ is equally important. Continue reading […]
I really dig this new spot from Dell, promoting the ‘beginnings’ of various well-known companies including Whole Foods, Dropbox, Gilt and more. Bonus points for using a song performed by The Felice Brothers. #1band1brand #BrandCollabo