This week a few of us from GY&K head West…..South by South West to be exact.
South by Southwest (SXSW) is a conference in Austin, Texas that encompasses technology, music, film, fashion and more. As I said in my post last year, the SXSW event tagline sums it up – Tomorrow Happens Here.
The tagline is a nod to the fact that products often launch or release major updates during the event each year, hoping to catch the attention of the predominantly tech savvy audience. Speaking panels tackle forward thinking topics like the future of video on the web, and companies of all sizes mix and mingle at more events than one person could possibly attend.
Three years ago I took personal time off from work to see what the SXSW hype was all about. The experience was truly life changing, and the education, networking and entertainment far exceeded my expectations. I immediately recognized the need for GY&K to have more of presence at this event, especially given our commitment to marketing innovation.
So with that in mind, we teamed up with our fellow Granite State innovators from Dyn Inc., and pulled off our first SXSW event in 2011. This video shows how the Foo Fighters almost spoiled our fun by forcing a last minute venue change!
This post originally appeared on the GY&K Marketing Innovation Blog. Continue reading here.