A new image sharing platform has taken the web by storm and it’s time for marketers to pay attention.
Pinterest (combining the words pin and interest) is a ‘virtual pinboard’ that lets users collect, organize, share and link back to the images they find on the web. While most ‘pins’ and ‘boards’ are public, the platform is invite-only (users can invite friends) so there’s a perceived exclusivity helping drive growth. More importantly, there’s a familiar viral loop that creates user engagement. Following, repinning, liking and commenting all trigger notifications that keep users interacting. The usual social suspects are integrated as well, including buttons to Tweet, Facebook like, share, email and embed. These actions create awareness outside the Pinterest ecosystem. In addition to collecting the images you find on the web, the Pinterest mobile app encourages users to pin their own photos.
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