There’s a fascinating battle taking place between retailers, device manufacturers, technology companies, content owners and various others. They are all jockeying for position as more and more consumers access the Web through their televisions. Look no further than the recent Netflix announcement as an indication that the TV viewing experience may be changing faster than anyone predicted.
Last year we hosted an episode of our company podcast, The Theater of Public Influence, all about connecting your TV to the Web. Download the podcast and listen as our team debates the features and benefits of Roku, Apple TV, Google TV and a good ol’ computer hooked up to your TV.
Recently, one of my favorite online-based shows, This Week in Startups, hosted a similar discussion and reviewed a number of ‘connected devices’ and Web-enabled TV’s. This is an entertaining tutorial for anyone interested in the current options, and what the landscape might look like in the near future.
What do you think the Web-enabled TV experience will look like in a year? Two years?
Will we eventually be searching on our television the same way we do on the Web? If so, what might this mean for brands that create their own video content?
This post originally appeared on the GY&K Marketing Innovation Blog.