Lately I’ve been fascinated by the concept of branded entertainment. Since consumers are increasingly paying their way out of viewing ads, brands are looking for unique ways to become part of the actual content and in many cases creating their own content. Today I took a few minutes to test out the video capture feature on my Macbook for the first time, while sharing some thoughts on a recent branded entertainment example from SNL.
JT and Gaga SNL Skit w/ Google References
Google/Gaga Commercial
GY&K Theater of Public Influence – Branded Content Episode
Hat by Goorin Bros (props to @YorkD for schooling us all on this brand)
Music by Jay Nash